Case Study – Google Adwords improvements – Cool Cars 4 Hire
Google Adwords improvements Cool Cars 4 Hire
Cool Cars 4 Hire is an independent car rental enterprise established in 2001. In addition to being London’s leading providers of Mini, Beetle and Smart Car Rentals, through a network of high quality luxury car rental partners offer Audi, Fiat, Range Rover, BMW, Mercedes and Porsche.
- increase number of leads through own website as low commission channel
- under performing self-managed campaign
- audit and complete re-design of campaign
- creating granular ads for every car brand and category
- advanced features implemented
- focus on highly relevant product related keywords
- average position had improved from 5,7 to 3,8
- average cost per click went down by 32%
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