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Case Study – Google Adwords improvements – Cool Cars 4 Hire

Case Study

Google Adwords improvements Cool Cars 4 Hire 

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Cool Cars 4 Hire is an independent car rental enterprise established in 2001. In addition to being London’s leading providers of Mini, Beetle and Smart Car Rentals, through a network of high quality luxury car rental partners offer Audi, Fiat, Range Rover, BMW, Mercedes and Porsche. 

        

Challenge:

  • increase number of leads through own website as low commission channel
  • under performing self-managed campaign

Solution:

  • audit and complete re-design of campaign
  • creating granular ads for every car brand and category
  • advanced features implemented
  • focus on highly relevant product related keywords

Results:

  • average position had improved from 5,7 to 3,8
  • average cost per click went down by 32%

 

 

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